Trade Show Blog

In today’s competitive business environment every dollar counts and success is measured by the figure on the bottom line.

Marketing managers are expected to produce more results with fewer resources, making it essential that every dollar spent is being utilized to its best advantage. To be successful, upper management evaluates trade shows and corporate events on their ability to produce a positive and measurable return. According to the Center for Exhibition Industry Research (CEIR), companies spend over $24 billion annually on trade shows. Trade shows have proven to be more effective in achieving sales and marketing objectives, but they also command the significant share of the average marketing budget.



The fixed expenses related to trade shows and events can be expensive. As you can see, exhibit space accounts for over 30% and show services require another 20%. So savvy managers are forced to look to the remaining variable expenses to save money: including staff travel and entertainment, promotion, and increasingly, display properties.

Nomadic Display can help you achieve a successful bottom line easily and efficiently. Contact us today for your next trade show purchase or rental need.

You only have three-seconds to make an impression. Try taking a minimalist approach with your trade show graphics.

"The single toughest challenge in creating a great tradeshow display is eliminating 97% of the words.”  (Jared McCarthy, McCarthy Creative)

For your trade show display to be compelling, try a minimalist approach in creating your message. The fewer words you use, the more effective. Experts recommend that you come up with a strong five-word message. It may take a lot of brainstorming, but it’s sure to get more attention on the show floor.

Keep in mind that you have only a three-second window to grab the attendees’ attention. Designing trade show graphics is different than designing a brochure. Less is more.

For more tips on creating show stopping trade show exhibits, download our white paper, “All Eyes on You: Graphics that Work."

Most booth staff only approach 1 out of 28 attendees. Are you doing everything you can to engage show attendees?

In an ideal world, exhibitions would be full of proactive, highly effective communicators who approach and engage visitors with ease. In reality, this isn’t always the case. Industry research shows that booth staff at a show approaches only one out of 28 attendees.

While exhibitor training is an absolute must before any show, and may help to improve the skills of your team, the job of attracting visitors to your booth may be better left to the professionals who do this for a living— “the booth attractors”.

Clients and prospects are looking for the ‘wow’ factor and want to be really stimulated when they visit a show nowadays. It really is worth investing that bit extra to employ the services of a great display attractor who is unique, exciting and engaging. They must be relevant to who you are and what your booth activity is. Their job is to create buzz, excitement, and get visitors onto your exhibit, so you can concentrate your efforts on winning your prospects and sealing deals with your clients.

www.nomadicdisplay.com

Looking for an interesting 10’ Inline. Be sure to ask your local Nomadic Dealer about our latest design DL11093N.

DL11903N

Design Features:

• Sculpted Accent Fins
• Integrated A/V Workstation
• Large Format Tension Fabric Graphics
• Tension Fabric Sctructure
• Rigid Inkjet Accents
• Foundation

Packs in one RollMax Case
For more details and additional images for this trade show display click on design DL11093N. 

Have you taken a detailed look at how your company is managing the valuable leads generated by your trade shows?

Odds are fairly good that you can improve the ROI on your tradeshow investments. To help you do that, here are helpful quick check tips:


Quick Check – Step 1
At the end of your next trade show, collect all leads and give them to one person to conduct follow up calls to qualify and rate the leads. This typically includes asking the following questions:

• Do you have an upcoming need for our product or service?
• Do you have a specific time frame when you will need our product or service?
• Can I schedule a time and day for a representative to follow up with you?

You then forward the leads to your sales team. Remember, it’s important that these calls are made immediately after the event. You want the event to be fresh in your prospects’ minds. You also do not want to delay delivery to your sales team.


Quick Check – Step 2
Two weeks after your leads are delivered to sales, have the same person who qualified the leads after the show follow-up again. They will call as a courtesy to make sure that potential customers have received everything they needed. While on the phone with the prospect, they will ask:

• Did they have a chance to speak with one of our representatives?
• Are they still planning on making a purchase?
• If they did make a purchase, who did they go with and why?


Utilizing the Quick Check process is a win-win for sales and management. Sales receive pre-qualified leads and possible opportunities to follow-up for an appointment.

Management, on the other hand, captures important information, including:
• Initial value of your leads
• Plans for purchase
• Sales team follow-up
• Market specific data on competitors

Once you have captured all this information, you will be able to make the adjustments necessary to maximize your trade show ROI.

Market an Experience

Have you asked, what will it take to engage your prospects and persuade them to buy your product or service?

One answer is “experiential marketing.” For the past two years, companies have been differentiating themselves and facilitating decisions made by potential purchasers using this strategy. It’s generally defined as live events where audiences interact with a product or brand face to face. 

But how is this emerging marketing technique demonstrated at tradeshow halls? 

Exhibitors who use “experiential marketing” at tradeshows are putting their efforts into building exhibit environments that mimic the experience of using a product or a service.  Exhibitors engage attendees through interactive computer programs, creative theatrical presentations or equipment simulations that tell a product or a brand’s story.  Others go the extra mile by providing a multi-sensory experience accomplished through special lighting, sounds, scents or tactile effects in their exhibits.

For more creative tips in exhibiting, request a copy of our Event Professional CD.Have you asked, what will it take to engage your prospects and persuade them to buy your product or service?