Trade Show Blog

Stop by Our New Blog Site

We moved our blog to our main website and for your viewing pleasure, have made it even better! By bookmarking our new blogsite, you'll continue keep your competitive edge from the leisure of your own desk.

By tuning into our trade show blog, you’ll stay on top of:

·    Industry best practices and tips
·    The latest and greatest in exhibit design
·    Our new product offerings

Dont worry, you'll still be able to access your favorite past blog posts under Month List.  While you're navigating our website, make sure to visit our client gallery and download our free whitepapers on exclusive exhibiting expertise.

So, put on your hard hats and check out our new blog site!

  While your at it, Dont forget to subscribe to our new feed, so you dont miss out on the lastest in greatest in the tradeshow tips

Nomadic Kicks Off Thursday Night Football

You’ve seen us on Sunday Night Football on the Fox Sports Network, now you can catch us in the end zone, Thursday nights on the exclusive NFL Network. Our radiant blue set design made its anticipated appearance on last night’s nail biting game between the Baltimore Ravens and Atlanta Falcons.  We were in on the action as commentators hustled to give a detailed play by play. 

NFL spotted the vivid yellow sets designs that we produced for Fox Sports and were pumped to get a set design of their very own.  The Nomadic Solutions Studio geared up to create a unique custom set that offers unrivaled graphic impact, easy set up and shipping.

The NFL set joins other broadcast television custom sets by Nomadic Display including: Fox Sports, American Idol, America's Got Talent, Britain's Got Talent, and X Factor; Check out how these creative organizations are putting their Nomadic environments to work on pages 14 & 15.

If you missed seeing us this Thursday you can catch us next Thursday on the NFL Network. See you there!

Nomadic Takes a BOW at The Naval Museum Madrid

Nomadic Display creates an OCEAN of opportunities for the Spanish Navy Marines. The Infantry needed a platform to expand their mission critical recruiting efforts. The Armada's existing custom displays were too heavy and cumbersome to set up so the Spanish Navy Marines sought a lighter weight solution. They wanted a custom exhibit that would be easy to assemble and reconfigure to accommodate varied applications.

After reviewing hundreds of design proposals countrywide, The Spanish Navy Marines selected their premier supplier and issued marching orders to MSB Massa Barzano.  The local supplier, MSB Massa Barzano called on Nomadic to assist in the design and implementation of 20 custom displays. The final design enables the Spanish recruitment fleet to use the displays alone or combine them for use in larger venues. 

Magnetic graphic panels promote the Spanish Navy Marine’s slogan: “An Ocean of Opportunities” and are easily interchangeable to accomodate different target audiences. 

The shipping cases were seamlessly transformed into backlit graphic kiosks and converted into counters for product display.

All of the easily portable displays made their debut at the esteemed Naval Museum Madrid where key stakeholders remarked on the quality, ease of assembly and versatility of the custom exhibits.  The Spanish Navy Marine's custom displays will continue to promote infantry enlistment in their anticipated installation at 5 Naval bases throughout Spain. 

Download our free whitepaper to see how Nomadic Display can take your event marketing program FULL SAIL

Don't forget to check back this Thursday on how to use Foursquare as a springboard for your event promotions.

3 SpOOktacular Event Giveaways That You'll Want to Include in Next Year's Budget

 

                    SpOOktacular Event Giveaways
Halloween is right around the corner and I got to thinking about how much Halloween trick or treating resembles trade show attendance. Trick or treaters (your audience) scour the neighborhood (the show floor) looking for tricks (products and services) and receiving treats (event giveaways). Some houses (booths) are more popular than others in the neighborhood because they deliver the goods.  So if you want to be among the popular exhibitors, here are the premium giveaways that will have trades show attendees SCREAMING for more.

Drink and be Merry
Ceramic Mug:

For them
Ceramic mugs are a favorite among B2B audiences. Whether you are an avid coffee drinker or prefer the sophisticated undertones of tea, a mug is the perfect platform to get your necessary caffeine fix.  
For You 
Ceramic mugs are a great promotional vehicle for your company.  They are useful, coveted and commented on before/during/after meetings by professional’s companywide. Mugs provide a daily reminder of your brand and heighten your campaign visibility.  For a ceramic mug to be truly portable and widely used make sure the handle is large enough to accommodate at least three fingers of a man's hand.

Get Carried Away
Tote Bag: 

For them
Promotional totes continue to be a hit for trade show attendees because for their usefulness in storing: reading material, lunch, groceries, gym clothes,diapers...etc.
For You
A tote bag offers you more visual real estate to communicate your brand (through your logo and imagery relevant to your target audience).  Available in hundreds of styles and colors, they are lightweight to ship and are compact enough to store in your booth since most fold flat.  Unless you are targetting a particular gender, select a design that appeals to both men and women. Consider cloth totes made from recycled fibers to promote your organization as one that is environmentally responsible and prides itself on employing sustainable strategies.

Go for a Drive
USB Drive:

For them
USB drives save users time and computer space by allowing them to store critical documents in a portable unit, whether they use the hotel business center or their company lap top.
For You
While pricier than the previous two items, usb drives are highly valued and promote business productivity.  USB drives are like business cards, you can never have too many of them.  They can carry your company logo, website url and/or telephone number.  In addition you can provide your company's collateral in pdf form on the drive for attendees to download after the show - Voila you've just eliminated the need to send post show fulfillment!

Stay tuned next Tuesday for how to drill down your social media platforms

Nomadic Goes WILD at Superzoo

SuperZoo rounds up the best in pet businesses for three days of unbridled business opportunity. Top suppliers showcased their lastest and greatest products to 9,000 pet professionals prowling the show floor.

Our Rentals team partnered with Exhibit People to help PFX Pet Supply and VanNess Plastics make their mark at SuperZoo. Both wildly stunning trade show displays provided a custom aesthetic that captivated customers.

Van Ness Plastics is the largest manufacturer in North America for plastic pet accessories  and wanted a turn key solution that would drive their newly, redesigned branding initiatives.  Van Ness also wanted a custom display that would allow them to showcase their plastic pet container products in an interactive
environment.
 
PFX Pet Supply is a valued premium vendor of pet food and pet supplies.  PFX stood out from the pack by showcasing the pet food and pet product brands they distribute from four warehouses in the West.

PFX wanted a minimal, open trade show exhibit to encourage visitor engagement.  Nomadic helped PFX and Van Ness achieve their goals of maximizing their prime booth space at a low cost.

See how we can make customers go WILD for your booth at your next event By downloading our FREE capabilities brochure

 

Top Industry Influentials Weigh in on Lead Management

   
After last Tuesdays blog write up in lead management I scowered the Trade Show Exhibitors Association (TSEA) discussion forum on LinkedIN for exclusive insider feedback.  See below what some industry veterans are saying about lead management:

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“It's hard to explain to the executives sometimes that the qualitative is as important as metrics.  I currently use a simple spreadsheet to report quantitative and qualitative results which works"okay" but, I admit that I would love to improve upon this.”

 –  Holly Randall, Marketing Manager, Trade Relations

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“This has ALWAYS been a challenge, and not just being able to calculate ROI. Convincing management to spend an extra $10 or $20 to qualify a sales lead that costs $150+ to get is a challenge in and of itself.  Definitely a huge gap between marketing's efforts to generate leads and sale's perception of the lack of quality and hence, lack of follow-up...”

 – Bill Wilde, Principal, Marketing and Advertising

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“If you don't build a collaborative relationship between sales and marketing and establish alignment of business unit objectives, trying to determine ROI or ROO is fruitless. The bigger issue is the ability to align the different business groups to build consensus on a process that will deliver metrics that mean something to the company”

- Steve McWilliams, VP of Sales and Marketing, Information Technology and Services Industry 

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”The best is at the very earliest stages to discuss with those who are doing the event why they are investing in it and what they hope to get out of it. Before you leave the room have those metrics agreed upon and in the post event analysis present them as well as any other metrics you feel are relative.”

- Harris Schanhaut, Senior Events Leader, Marketing and Advertising

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Download our free capabilities brochure to see how we can maximize your event ROI

Celebrate with us, Nomadic turns..

 
 
                          NOMADIC DISPLAY TURNS 35!
Today Nomadic celebrates 35 years of being a market leader in high-quality custom modular and portable display solutions, graphics and rentals for trade shows events and mobile presentations. To usher in the fall season and celebrate our 35th birthday we thought we’d let you in on our exclusive family recipe, Janet’s Yummy Pumpkin Cake. 

You can enjoy this delightful pastry with your friends and family during Sunday Night Football or pair it with your morning cup of coffee.  Follow the simple steps below and you will be sinking your teeth into moist pumpkin cake that has undertones of nutmeg and cinnamon satisfying even the most sophisticated palate! 


                                            Janet's Yummy Pumpkin Cake

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Ingredients
1box of Duncan Hines Yellow Cake Mix                          
¼ Cup of Water  
4 eggs
½ Cup of vegetable oil                                                                                   
1 Can of Libby's pumpkin puree (16oz)   
1 ½ tsp of Cinnamon
¾ Cup of Sugar  
½ tsp of Nutmeg                                              

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Directions
Combine all of the ingredients in a large mixing bowl and stir 2 – 3 minutes. 
Pour batter in a greased tube pan
Bake at 350 degrees for one hour
Let cool for 10-15 minutes before you spread icing (optional)
Recommended: If you are a sweet tooth like me, you might want to spread cream cheese frosting on top of the Pumpkin cake once it has fully cooled.

Nomadic Stars in Tools of the TRADEshow

  
As a forerunner in the exhibit industry, we pride ourselves on our longstanding history of customer satisfaction. Our innovative exhibit design solutions, exceptional customer service and high quality custom modular and custom portable displays, earned us a top spot in Conventions.net October e-newsletter, Tools of the TRADEshow.

Conventions.net is the world's leading online resource for Trade Shows, Conventions, Corporate Events, Conferences, and Meetings.  Tools of the TRADEshow was sent to over 70,000 industry insiders like your self! Being featured as top supplier for our one-of a-kind trade show displays touches on our dedication to our clients and our ongoing unique product offerings. 

Read the Conventions.net newsletter to get the full story on how we revolutionized the display industry. From vibrant graphics, to custom modular displays, see how we can take your tradeshow performance to the next level, download our free Capabilities brochure

3 Tips to Improving Lead Management at Your Next Show

 
 

Are You LEADing the Way in Lead Management?

With the tradeshow season in full swing, event marketers are having to wear more hats than ever; post show event analysis is one of the many duties that exhibitors are adding to their expanding event marketing agendas. Lead management is a driving factor in effectively evaluating your event performance. With 74% of exhibitors measuring their event performance on leads collected at events, it is imperative that you have an effective means of lead management before you kick off your next event.

Below are some ways that you can optimize your tradeshow lead management so that follow up is streamlined and intuitive. Adopting the below best practices will ensure when it comes time for reporting ROI to upper management, you have results  that support your continuing marketing efforts.

1) Be the LEADer
Lead retrieval systems will save you time and money from keypunching business card information later. Business cards, although portable and handy can be easily misplaced so, if you find yourself with a hand full them, take a minute to staple the business cards to pre printed lead forms.

2) Learn to Score
Sales and Marketing too often play “hot potato” with lead management and follow up.  There is a consensus of frustration among marketers and sales teams alike regarding post show lead follow up.  Collaboratively developing a lead scoring system will alleviate the sometimes daunting task of lead follow up and will prioritize action items for the sales division.

3) Stick to your Guns
Whether it’s Sales or Marketing, determine who is responsible for post show follow up and what method of communications will be implemented (personal email – from sales, post show mailers, personal phone calls and/or automated emails from Marketing)

Additionally, the sooner you follow up on tradeshow leads the better; reaching out to leads directly after event tear down (before their inboxes fill up with automated email communications from competitors) shows that you’re dedicated and sensitive to your customer’s unique requirements. 

Learn how Nomadic can take your tradeshow event performance to the next level by downloading our free whitepapers

 

Nomadic a Top Pick in Exhibitor Magazines Green Gallery

Adopting green practices not only boosts your companies brand among key constituents, but championing green initiatives would make you part of the growing pool of exhibitors that are now seeking to expand their green trade show display options.

At Nomadic Display, we pride ourselves on our Green philosophy and overall commitment to sustainability.  Nomadic’s environmentally friendly manufacturing practices and innovative exhibit design solutions are what puts us at the top of Exhibitor Magazine’s eco-friendly product list.  Below is a sampling of some of our daily best practices that make us an industry forerunner in reducing environmental impact:

Our Printing
We print graphics with non-toxic, water-soluble, 
ultra-violet inks, a paperless ink transfer system, and an infrared ink curing
system that eliminates the release of volatile organic compounds. 

Our Custom Displays
The majority of our display solutions are sustainable and recyclable. Our
product lines are designed to integrate with one another so components
may be re-purposed into new display designs or serve multiple applications

Our Shipping
We use only SmartWay Transport Partners with exceptional fuel
efficiency/environmental performance scores. The Environmental Protection Agency established SmartWay to reduce fuel consumption and greenhouse gas emissions.

With 62% of exhibitors interested in Green exhibiting How is your company growing it’s green event marketing initiatives?